Study: Email Marketing Campaigns Need Better Landing Pages
A review by Silverpop of 150 email marketing campaigns’ landing pages has found that many fail to grab attention quickly and some are confusing and cluttered, despite studies showing that up to 50% of...
View ArticleResearch: Most Americans Not Conservative
The conventional wisdom that Americans are overwhelmingly conservative is fundamentally false, according to “The Progressive Majority: Why a Conservative America is a Myth,” a study of poll data by...
View ArticleUK Internet Users the Leading Consumers of Online Video
Some 80% of the UK online population age 15+ initiated a video stream in April 2007, compared with 79% in France, 76% in the US, and 70% in Germany, according to comScore. (more…)
View ArticleUS Hispanic Audience Is Young, Diverse, Built for Mobile Advertising
Some 70.9% of English-speaking Hispanics consume mobile content in the United States, making them among the most active and engaged mobile-content consumers, reports M:Metrics, citing the market...
View ArticlePwC: Videogames to Surpass Music in Revenue This Year
Videogames will remain one of the above-average growth segments of the consumer electronics (CE) and global entertainment industries through 2011, with worldwide spending on games forecast to exceed...
View ArticleStrong Growth Ahead for Digital Signage
After struggling in its early years, the business of networked digital displays in retail and other public spaces – a “narrowcasting” segment – is now on the path to sustainable growth, according to an...
View ArticleAegis, WPP Employ Half of Digital Media Personnel
Aegis Group (including Isobar) is the biggest interactive media services organization, accounting for 28% of all digital media personnel among the six holding companies worldwide, according to RECMA,...
View ArticleEuropean Elite Still Like Their TV
Television remained a major information and entertainment source for the affluent/influential in Europe, according to the latest EMS survey results, reports M&M Europe. (more…)
View ArticleUK’s Ethnic Minority Groups Watch Less TV, More Tech Aware
Consumers from ethnic minority groups are among the most enthusiastic and technology-aware consumers of communications services in the UK, according to research published by Ofcom. (more…)
View Article$2 Trillion in Global Entertainment & Media Spending by 2011
The global entertainment and media (E&M) industry is experiencing sustained growth and will increase at a 6.4% compound annual growth rate (CAGR) to $2 trillion in 2011, according to the...
View ArticleMRI’s ‘MediaDay’ Measures Daily Media Usage, Focus and Multitasking
Mediamark Research, Inc. (MRI) today released its MediaDay study, which details the daily media usage of American consumers – including when they use particular media, where they are when they use...
View ArticleWeb’s Most Aggravating Terms
Among the most contempt-eliciting words spawned by the web are the most familiar – blog, cookie, social network – according to a YouGov poll for Lulu.com, reports E-consultancy. (more…)
View ArticleUK Advertising Expenditures Up 3.0% in Q1
Advertising expenditures in the UK totaled 4,208 million pounds in the first quarter of 2007 – a year-on-year increase of 3.0%, according to the Advertising Association (UK) report “Quarterly Survey of...
View ArticleApple No. 3 Music Retailer, No. 4 in Notebooks
Apple’s iTunes online store moved ahead of Amazon.com and Target to become the No. 3 music retailer in the US in the first quarter, according to the NPD Group, reports the Associated Press. (more…)
View ArticleTop 100 US Advertisers Spend $105B – Up 3.1% – in ’06
The top 100 US advertisers increased ad spending only 3.1% in 2006, reaching a total of $104.8 billion – still a record, but most growth came from unmeasured media – according to AdAge’s 52nd annual...
View ArticleUS Internet Access Speeds Lag Industrialized Nations’
The USA is far behind other industrialized states in internet access speeds and the government must intervene if the country has any hopes of catching up, according to a report commissioned by the...
View ArticleDigital TV in over 80% of UK Homes, Freeview Overtakes Sky
More than 80% of UK homes now have digital television on the main set, according to Ofcom’s Digital Television Progress Report for the first quarter of 2007. That level of household digital TV adoption...
View Article
